CLAY is a young and dynamic cultural association founded in Matera, dedicated to exploring multimedia arts and creating immersive experiences in which the public becomes an active participant. With an innovative and interdisciplinary approach, CLAY transforms symbolic spaces and places in the city into living scenarios through events that combine music, audio-video performances, exhibitions, and interactive installations. The association works in artistic research with an experimental approach and new technologies, focusing on the contamination between languages and audience participation. Alongside its artistic activities, the association promotes masterclasses, workshops, and educational courses to spread multimedia culture and support the growth of young talents, contributing to the development of an inclusive creative ecosystem. Characterized by a team of emerging artists with solid experience in the musical, visual, and performing arts, the APS carries out site-specific projects that enhance the urban and landscape heritage of Matera, stimulating dialogue between artwork, environment, and community. CLAY is a laboratory for continuous research and experimentation, open to collaboration with local and international artistic entities. Its mission is to transform art into a tool for knowledge, connection, and social innovation, making Matera a cultural reference point of international scope.