Cookie Policy – Matera City Pass

1. What cookies are

Cookies are small text files that are stored on a user's device when visiting a website. They allow the website to recognise the device, store user preferences, and improve the browsing experience.

Cookies may be first-party cookies, set directly by the website, or third-party cookies, set by external service providers.

2. Cookies used on this website

Matera City Pass uses strictly necessary technical cookies that are essential for the proper functioning and security of the website, including user authentication, session management, and consent storage.

Preference cookies may be used to remember user choices, such as language or interface settings, in order to improve usability.

Analytics cookies may be used to collect aggregated and anonymised information about how visitors use the website, including pages visited and interactions, in order to improve performance and content. These cookies are only activated where required consent has been given.

Marketing and profiling cookies may be used to measure the performance of our advertising campaigns. These cookies are only activated where required consent has been given.

3. Third-party cookies

The website may use third-party services such as Google Analytics 4 and Google Ads to analyse aggregated website usage and measure advertising performance. Where these cookies are used, IP anonymisation and privacy-enhancing settings are enabled where applicable, and ad-related storage only activates once marketing consent has been given (Google Consent Mode).

The website also uses PostHog (hosted in the EU) for product analytics, session replay, and heatmaps, in order to understand how visitors use the site and improve it. Session replay records on-screen interactions but masks the content of all form fields (e.g. passwords, email addresses, payment details) before it is captured. PostHog only starts collecting data once analytics consent has been given, and IP addresses are anonymised.

Contentsquare may be used for additional website usage analysis and only starts once analytics consent has been given.

For advertising measurement, the website may use the Meta Pixel (Facebook/Instagram) and the OpenAI Ads Pixel (ChatGPT), which only activate once marketing consent has been given.

Additional third-party services, such as Google Maps or Stripe, may set technical cookies necessary for their functionality.

4. Cookie consent management

Matera City Pass uses Silktide Consent Manager to manage user consent for non-essential cookies. Upon first visit, users are presented with a cookie banner allowing them to accept, reject, or customise cookie preferences. Consent choices can be modified at any time through the consent management interface.

5. Managing cookies via browser settings

Users may also manage or disable cookies through their browser settings. Instructions are available at the following links:

• Chrome
• Firefox
• Safari
• Edge

Disabling certain cookies may affect the functionality of the website.

6. User rights

Users have the right to access data processed through cookies, request rectification or deletion where applicable, object to processing, and withdraw consent at any time. Requests can be sent to hello@materacitypass.com.

7. Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in legal requirements or in the cookies used on the website. Updates will be published on this page with the revised date.